Your Custom Text Here
The launch of Molton Brown’s new fragrance Suede Orris in March 2019, aligned with the Fragrance Foundation UK’s Fragrance Week. This provided an opportunity for the brand to cement its fragrance credentials and tie in with wider activity across fragrance week to garner more visibility.
I ran an intimate, closed-door, customer facing event in the flagship store on Regent Street. Focussing on the perfumer behind the fragrance, Jérôme di Marino, I hosted a live interview, encouraging him to share his creative process and give customers an insight into his work and inspiration. We were also joined by Brand Marketing Manager, Georgina Potts who had worked on bringing Jérôme’s creation to life.
In total 22 out of 24 guests attended on the night and 20 of these went on to make purchases.
Running up to the event, details were posted on Fragrance Foundation UK’s website & social, The Perfume Society’s website and social and Regent Street online’s website. Additionally, the event was publicised on Molton Brown’s social and in a direct email to their London database.
We had a total social reach of 365,334 impressions across Instagram, Facebook and Twitter and reached 29.5k+ via CRM.
Credits:
Photography by Lia Toby
The launch of Molton Brown’s new fragrance Suede Orris in March 2019, aligned with the Fragrance Foundation UK’s Fragrance Week. This provided an opportunity for the brand to cement its fragrance credentials and tie in with wider activity across fragrance week to garner more visibility.
I ran an intimate, closed-door, customer facing event in the flagship store on Regent Street. Focussing on the perfumer behind the fragrance, Jérôme di Marino, I hosted a live interview, encouraging him to share his creative process and give customers an insight into his work and inspiration. We were also joined by Brand Marketing Manager, Georgina Potts who had worked on bringing Jérôme’s creation to life.
In total 22 out of 24 guests attended on the night and 20 of these went on to make purchases.
Running up to the event, details were posted on Fragrance Foundation UK’s website & social, The Perfume Society’s website and social and Regent Street online’s website. Additionally, the event was publicised on Molton Brown’s social and in a direct email to their London database.
We had a total social reach of 365,334 impressions across Instagram, Facebook and Twitter and reached 29.5k+ via CRM.
Credits:
Photography by Lia Toby