S I N K Website Creation

I was delighted to create a brand new website for S I N K Studios, an entrepreneurial, London-based ceramicist. The project enabled me to put my copy and visual skills to work in a digital environment.

Built using the Shopify commerce platform, the S I N K website consists of:

- Homepage

- Product pages

- Frequently Asked Questions

- Commissions

- Private Classes

- About

- Contact

I wrote all copy across the website including product descriptions, company values and commissions/private class pages and for some pages, edited the html to embed elements like slideshows.

There are repeated newsletter sign ups through the website for direct mail purposes should the owner want to notify their customer base of new arrivals and stock, encouraging customer engagement and loyalty.

I also built in navigation through to social media posts and brands affiliated with commission work to encourage customers to follow and engage with the brand as well as supporting other local businesses.

One of the unique selling points of S I N K is the owner so I wanted to ensure that her personality came through in the copy and the feel if the website. I purposefully used clean, simple formatting to reflect the simple but rustic pottery, allowing the imagery to speak for itself. I wanted the website to feel welcoming and personal rather than corporate.

Watch my videos above and below to see some of the website navigation.

The full website can be found here: S I N K Studios