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Unveiling the new launch of Molton Brown’s first Eau de Parfums was a momentous project for the brand. The release itself coincided with a much wider project on bringing the brand’s heritage to the forefront once more and so the product launch had larger implications. The press release had several goals behind it - it needed to provide context on this brand heritage rebrand, discuss how Molton Brown worked with its perfumers (and how that differed to the industry standard) as well as practical information on the Eau de Parfums themselves.
Unveiling the new launch of Molton Brown’s first Eau de Parfums was a momentous project for the brand. The release itself coincided with a much wider project on bringing the brand’s heritage to the forefront once more and so the product launch had larger implications. The press release had several goals behind it - it needed to provide context on this brand heritage rebrand, discuss how Molton Brown worked with its perfumers (and how that differed to the industry standard) as well as practical information on the Eau de Parfums themselves.