Photographer Content Project, Uganda -
Esther Mbabazi for Space for Giants
Whilst supporting marketing for Space for Giants, an objective I set myself was to build a bigger photography library filled with assets from across the different countries we worked in, rather than focussing on Kenya alone. One of my key personal goals was to offer more creative opportunities to local, indigenous photographers. I was especially keen to support black female photographers and provide for them a platform from which to grow their portfolio whilst providing fantastic assets for us to use.
One of the photographers we approached with was Esther Mbabazi, a Ugandan resident with fantastic, atmospheric imagery that really captured people’s personalities. We were keen to stay away from typical charity-like imagery and instead show the real people, their lives and their personalities. It was of huge importance to understand a little about the people photographed and ensure we had some quotes or dialogue to accompany their images.
Space for Giants had recently undertaken a series of focus group interviews to monitor the impact the work was having on the local communities and people living in and around the Queen Elizabeth Conservation Area (QECA), Uganda. An extensive project, spanning over several years, saw the implementation of electric fencing, put in place to protect farmer crops from raiding elephants and elephants from further harm. Focus groups allowed the team to measure the impact this project had had, comparing data and information provided in 2021 compared to previous years - both during the implementation and in the planning stages before. As such a key project for the team in Uganda, we wanted to create images of the people living there, the people working on site and entrepreneurs whose businesses has been able to grow.
By asking Esther (a non Space for Giants representative) to engage with local people, we wanted to encourage genuine responses from participants - allowing for honest answers.
See some examples of the beautiful imagery and stories below. With thanks to Uganda Wildlife Authority (UWA) and the team at QECA for supporting this.
Check out more of Esther’s work on her website and social media.