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Alongside the instore displays I managed for our Trade accounts, I worked on supporting CRM and Direct Mail activation for our database. These included around 5,000 postal mailers and 12,000 email recipients. All copywriting across these touchpoints was written and managed by myself.
Additionally, I managed a double page spread in John Lewis Editions magazine in order to reach out to a different audience base to our own.
These are examples of the copywriting I owned for every campaign (there were around eight campaigns a year).
Alongside the instore displays I managed for our Trade accounts, I worked on supporting CRM and Direct Mail activation for our database. These included around 5,000 postal mailers and 12,000 email recipients. All copywriting across these touchpoints was written and managed by myself.
Additionally, I managed a double page spread in John Lewis Editions magazine in order to reach out to a different audience base to our own.
These are examples of the copywriting I owned for every campaign (there were around eight campaigns a year).