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In 2015 and 2016, L’Occitane en Provence took part in Chelsea Flower Show (winning gold medals both years). This provided a fantastic opportunity to educate our customers on our brand origins and bring our fragrances to the forefront of the campaign.
As well as the campaign displays created for our Trade partners, I worked on a series of touchpoints for our consumers including but not limited to postal mailers and email newsletters. All copywriting was managed by myself with focus on fragrance.
In 2015 and 2016, L’Occitane en Provence took part in Chelsea Flower Show (winning gold medals both years). This provided a fantastic opportunity to educate our customers on our brand origins and bring our fragrances to the forefront of the campaign.
As well as the campaign displays created for our Trade partners, I worked on a series of touchpoints for our consumers including but not limited to postal mailers and email newsletters. All copywriting was managed by myself with focus on fragrance.