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To add more intrigue around new product launches instore, I managed the sourcing and implementation of activation that would cause a buzz and drive sales, increasing ATV and strengthening customer affiliation and loyalty. I reached out to various artists that created work that was inkeeping with the brand and organised the implementation of their set up in selected stores, focussing on high footfall areas and during peak traffic times.
To add more intrigue around new product launches instore, I managed the sourcing and implementation of activation that would cause a buzz and drive sales, increasing ATV and strengthening customer affiliation and loyalty. I reached out to various artists that created work that was inkeeping with the brand and organised the implementation of their set up in selected stores, focussing on high footfall areas and during peak traffic times.