Art for Animals Webpage

COVID-19 brought the global economy to its knees in 2020. This was the latest demonstration of the detrimental effect that human-animal interactions can cause on our wildlife, our global economy and our collective health, Space for Giants teamed up with famed wildlife photographers David Yarrow and Adrian Steirn to create two photographic pieces available for a limited time only (4 weeks).

100% of profits from these prints will go towards strengthening the legal and judicial systems in at least 10 African and Asian countries most affected by the illegal wildlife trade to deter wildlife crime. These vital funds will support Space for Giants’ important conservation work to protect Africa’s wild landscapes and the wildlife they contain.

As a part of supporting on this campaign, I created the webpage specific to the campaign itself. Due to the Limited Time period of the sale, I wanted to encourage people to sign up to a waiting list for further information before the official launch. We had over 60 signups to the newsletter (which is fantastic when considering that the prints are $620 each). To increase awareness of this campaign launching (prelaunch) I added a banner to the homepage just below the fold, embedded with a form to allow us to collect the data of interested parties together. After launching, this banner was turned into a live version, linking through to the pieces to purchase and with a countdown clock to add to the feeling of limited time.

I assisted with copywriting across all touchpoints for the campaign including letters to board members and influencers in the community as well as Press Releases for press. I worked on the name of the campaign - wanting to find something that pertained to their overall brand and sat nicely amongst their other initiatives (whilst being clear and snappy). I also worked on the hashtag #artwithapurpose in order to create awareness and link back to the reason behind the campaign. I was involved in proofreading and copywriting for newsletters, the website and social media. These included live series with the artists including build up to the event to encourage participation and questions.

Our social posts were reposted by Sir Richard Branson and Lewis Hamilton and we secured support from Derek Blasberg and Jack Whitehall.

The campaign ran from 10th November until the 8th December 2020 and in total raised $388,000 for Space for Giants.

Click here for the campaign page and to see more.

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